RWD: a Stitch in Time…

RWD - Relations presse - Paris

The scene takes place in the early nineties…

After 15 years of putting their talents to the service of various jean manufactured, Norbert Medus and Ariel Petrossian had been working for the biggest brand names in denim. One day they thought: Why not us ? In a flash, it was decided: they would create their own brand. A few months later, the first RWD models turned up in stores and people couldn't get enough of them. The secret of this dazzling succes ? At the time in frnace, RWD was the only brand to propose several leg lengths.

Quicly imitated by its competitors, RWD had to find other assets to maintain its succes. It's the reason why the brand went in search of an authentic style witch grew, year after year, thanks to the talent of designers. The pblic made no mistake: The brand has seen a 30% increase in sales each year.

Today RWD creations are distribued in 500 stores in France, seven of them dedicated RWD shops which sell the collections exclusively. The most recent opened in St-Tropez and in paris in the Bastille area. Enough to make of RWD even more of fashionable name, in the image of its logo RWD is establishing itself as a trendy label !

Abroad, the brand is present in many countries, especially in Spain and England where it's very successful. RWD is also present in germany, Belgium, Switzerland, Russia, lebanon, Canada and the brand is about to set up in the United States.

In the last few years, while surfing the fashion for fantasy jeans RWD has kept on diversifying its products, making T-shirts, shirts, sweaters, jackets and coast. A children's line has just been addes, as well as a range of accessories. Norbert Medus and Arial petrossian are about to celebrate their 15th anniversary of succes, but they're only at the begining of their wild adventures !

website

www.rwd-jeans.com