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Hoon, nouveau luxe pioneer

Hoon’s inspired by street wear and the underground culture.

Presenting itself to a new “addict” clientele in such emerging phenomenon, the brand Hoon places an accent on the distinctiveness and rarity of each material used, such as reindeer, dipped lambskin and “agneau foulonné” with the intention of creating a finish of impeccable quality.

For the winter 09/10 collection, Hoon presents a range of purely elegant and masculine jackets. Hoon’s designs are manufactured at one of the most reputable Parisian “ateliers” that also materializes Azzédine Alaïa’s collections among others.

Tradition and modernism are fully embedded in the genetics of the brand.
Furthermore, the designer Adrien Haddad, cultivates the taste and authenticity of the “collector” piece.

Hoon is expanding internationally in regions such as the United States, Dubaï, Switzerland and the Netherlands.

Collection été 2009

website: www.hoon-paris.com